What is the best way to promote innovation and compassion within busines?

[Traidmark.org]

Traidmark aims to find a middle ground between ruthless efficiency
e.g.Tesco (uk) and compassionate inefficiency e.g. charities by
combining the best parts of each.
Profit making + donation to 'efficient' org's = increased
efficiency/innovation and increased philanthropic work.



My understanding is that small not for profit org's are run by
passionate people and therefore keep efficiency high. There may be a
problem in the future of NFPO's as they get larger and/or creating a
reputation which then allows them to then become (especially if/when
they get into a dominant position / niche market). One potential danger
is just with Google the Mozilla foundation could create such a dominant
reach that it does not have to evolve and therefore could hurt
'progress' by becoming sluggish and conservative in its approach to
innovation.

The business model it created as a way for profits to be used to fund
innovation development (for everyones gain) rather than what they are
currently used on which is to spend in inefficient charities or on
overpaid salaries/dividends. I hope the extra information helps to
explain the short and long term benefits. www.progreso.org.uk